ASICS - SOUND MIND SOUND BODY CAMPAIGN [2021]
BREIF
ASICS wanted a brand film to not only acknowledge the current times that we live in but also reinforce founding philosophy of being a “Nurturer of sports”. They were clear in pushing across that only with a sound body could their athletes achieve a sound mind.
As director and producer of this campaign, the primary importance was to capture the personalities and dedication of each athlete while working practically under the various countrys’ Covid-19 restrictions across the Asia Pacific Region.
Brand Film
The story of ASICS begins with a simple belief: That a run is more than a workout. That a match is more than a competition. That sport is more than a game. It’s the belief that every time we push our bodies, sweat, and run out of breath— euphoria ensues.
MALAYSIA
Production House: Creative Hive (Malaysia)
Liaising contact: Ian Chai
Role: Directing & Producing, Remote (Zoom)
Scope: Video and Photoshoot
SINGAPORE
Production House: Telescope Productions
Liaising Contact: -
Role: Directing & Producing, In person
Scope: Video and Photoshoot
THAILAND
Production House: Bangkok Productions
Liaising Contact: Dennis
Role: Directing & Producing, Remote (Zoom)
Scope: Video and Photoshoot
VIETNAM
Production House: Mbrella Films
Liaising Contact: Josh
Role: Directing & Producing, Remote (Zoom)
Scope: Video and Photoshoot
