GENESIS
Business Times was looking for a fresh and creative way to put forth business news to their new target audience: Generation Z. The team needed to ideate a content format that related to both the youth and fulfilled the company’s brand values. What better way than to shed insight on how this generation has evolved the concept of earning a living?
IDEATION
The video style was intentionally unique for each episode while maintaining a cohesive tone across the series. All the profiles selected has a similar vigour and understanding when it came to identifying with their career choices.
GENERATION HUSTLE
EPISODE ONE
EPISODE TWO
EPISODE THREE
The reality of being an NFT Artist in Singapore
How sustainable is it to be an NFT artist? Hafiiz Karim, The Next Most Famous Artist, finds the balance between his passion for digital art and financial stability.
JOBSCOPE
Series lead, Producer, Animator, Video Editor
JOBSCOPE
Series lead, Producer
The true cost of living on an Instagram baker’s Income
Adeline Tan or Dee Bakes single-handedly manages her growing online home baking business but also struggles to find the sweet spot between her career and personal fulfilment.
Building a career and life from scratch as an expat in Singapore
Without the luxury of an all-expenses-paid expat package, Felix Mollinga chose to apply to over 30 companies to pursue his passion in service design in Singapore.
JOBSCOPE
Series lead, Producer, Animator
EPISODE FOUR
JOBSCOPE
Series lead, Producer, Animator, Video Editor
An unusual route in entrepreneurship: Witchcraft
Head witch and spiritual healer, Bambi Leong dispels the taboos behind witchcraft and how her priorities as a business owner shifts away from chasing figures.
EPISODE FIVE
How to sustain a self-owned online business
With money being the root cause of tensions growing up, tuition teacher and florist Damini G. is determined to break that cycle and redefine the role of money in her life.
JOBSCOPE
Series lead, Producer, Animator, Video Editor